Map Your Market: Build a Trade Area Profile in One Hour

Whether you are siting a restaurant, sizing a fan base, or profiling a target customer, the first question is always the same: who lives, works, and spends near this location? The fastest way to answer it is to map it.

This hands-on session shows you how, using SimplyAnalytics, the Libraries' market data and mapping platform. You will draw a trade area on the map, map demographics, consumer spending, and lifestyle segmentation across it, compare it against neighboring areas, and export finished maps and tables you can use straight away — no GIS software and no prior mapping experience required. Bring an address you are curious about.

This workshop will be offered as an online session via Zoom. You must register for this workshop to receive the Zoom link via a confirmation email. On the day of the workshop, use the link to join the session.  

Contact Felipe Valdez at tuq76851@temple.edu with any questions.